There’s never been an easier time to set up an e-commerce business. Perhaps that’s why so many businesses are skimming over some of the basic, but vital aspects of their site and service.
Making it in e-commerce is not an easy as you might think and so when things don’t go to plan or begin to head south, many businesses either scramble to make changes that aren’t always the right ones out of pure desperation, or they shut up shop entirely.
We offer E-commerce Hong Kong solutions to fit all your store and service needs. Newly established and mismanaged e-commerce businesses are failing to take care of the smaller aspects that are fundamental to the online shopping experience and missing out because of it.
Here are 5 E-Commerce mistakes many businesses are guilty of, and how you can make changes to your e-commerce business to keep the virtual doors open.
1. Not Showcasing Product Value
This should be your first port of call. The holy grail of your site rests upon your products. How many of you haven’t bought an item from a site because the pictures weren’t clear? I have, more times than I can count!
This alone is a big factor in why visitors jump ship. Small additions like size guides and clear, enticing product descriptions will give your site a fighting chance.
2.Poor Search Function
If you have a lot of products, especially if your layout isn’t the best customers have to either scroll and click for sometimes hours (no exaggeration) to see everything you stock. The search button should save them time and be hassle free. Make sure it’s functioning properly and synced up to relevant products, with the correct tags.
Our team supports clients throughout the process to ensure site is fully optimized by incorporating SEO techniques like keywords to make sure your customers can find what they’re looking for and increase search engine ranking, making us one of the top e-commerce providers.
Did you know customers who use the search option are 3 times more likely to purchase?
3. Limited Shipping Options
It’s surprising how many clients don’t consider their shipping options. Lots of new e-commerce businesses underestimate the rapid shift towards global shopping for all.
Businesses need to consider the options they provide, there are many great deals with global logistic and distribution services – think UPS, FedEx, local services and those often supported by e-commerce hosting sites.
When you’re in e-commerce, it’s important you focus on the optional extras people look for, these are vital enhancements that power your branding, customer service and overall site rating indirectly, to ensure you are hitting the mark in all areas web design Hong Kong are the e-commerce gurus to trust with all add-ons and extras that all customers now expect.
4. Complicated Checkout Process
You’d be surprised just how many people leave a site during the checkout process – When a business fails to make a conversion at that stage, you’ve really got to figure out what’s going wrong.
The checkout process should be the easiest part of your e-commerce site without a doubt, the customer has done the hard part, you must reward them with solutions like a guest checkout for quick transactions, accept all major cardholders easily. These can be implemented at a click to secure your site and keep checkout on one page to aid conversion and usability.
5. Sloppy Social Media
Social media matters for all business, but it’s critical to the survival of any SMB’s in the E-Commerce world. Sites like Instagram and Pintrest are going to play more of a role in business success due to the visual nature.
You can really cultivate your brand effectively and easily. Facebook and Twitter are also great for company announcements.
You must remember that global E-Commerce players can so easily take large chunks of the markets purely because they have the tools and the strategy. The only way to build a reputable business that customers will engage with is by enlisting the help of e-commerce industry professionals.