WECREATE’s client Little Tai Hang is a boutique hotel and has a nice looking website. Nevertheless, WECREATE was asked by LTH to work its magic on the site. Why? Because they know that nice doesn’t mean forever relevant nor does it automatically keep generating more business.
There is no better or more cost-effective way to advertise your business than on the World Wide Web. The trick though is not just having a website but to keep it up to date and fed. WECREATE often sees companies launching a website and sitting back, assuming that it is doing its job of promoting the product or service in question and driving traffic to the business phone and inbox. However, websites don’t work optimally without being fed, just like us they become lethargic when they don’t receive the right ‘nutrition’. Even if you are feeding your social media platforms, remember that they can never reflect as much of your business as your website can.
There are several good reasons to give your website some systematic TLC; Google likes updates hence, regular changes get you noticed more online. SEO words on your site need to be reviewed and updated from time to time to keep reaching your target audience and new business offerings need to be reflected, along with new imagery uploaded to show your consumer what you have been up to.
Little Tai Hang is very astute in terms of the role their website plays in growing their business and sought our advice for upgrades and updates. The visual redesign that we are working on as well as UI and UX design changes will result in a site more in-sync with the actual interior elements and atmosphere that visitors encounter in the boutique hotel. We do this through working with fonts, colours and the introduction of micro animations. These are small, functional animations that support the user by giving visual feedback and simplifying interfaces. With today’s advanced browsers and mobile processors, animations are a great tool to enrich the interaction experience a visitor has with your brand. They are key to a strong and intuitive UI and UX and help minimize the amount of text on the screen.
If updating your website should happen regularly it needs to be made easy. This is why WECREATE use WordPress to build our sites. We do the hard graft of custom coding the website for you and designing custom made themes. The benefit of this is that without restrictions of any bells and whistles that come with bought themes we can optimize your website speed. Once we’ve worked the magic on our side, you will be able to update the content at any time from anywhere without needing to master any programming skills.
WECREATE is enjoying fine-tuning and strengthening LTH’s online presence and is eager for consumers to experience the new site when it will go live soon. If you think your website could receive some TLC or need advice on how to keep it relevant and efficient for your business, please do give us a call. WECREATE is here for you!