Since 2017, Sands Macao Fashion Week has been an annual event held at Sands Shoppes Macao, showcasing numerous top luxury and lifestyle brands. The event features fashion parades, special events, and ready-to-wear group runway shows, allowing guests to purchase items immediately after the show.
Sands Macao Fashion Week aimed to bridge the gap between traditional runway events and the digital world. They wanted to enhance attendee experiences and provide easier access to exclusive collections so Go24 partnered with Wecreate, to develop a mobile application to reshape Sands Macao Fashion Week.
Understanding the importance of blending functionality with aesthetics in the fashion realm, Wecreate started designing a mobile app that met their goals. The app integrated features like real-time updates on runway shows, instant access to exclusive collections, and user-friendly navigation, becoming a must-have tool for fashion enthusiasts at the event. Wecreate’s expertise set a new standard for digital engagement in the fashion industry. The results increased user engagement, simplified event navigation, and enhanced e-commerce capabilities leading to improved attendee experiences and revenue generation for brands.
