Since 2017 the annual Sands Macao Fashion Week showcases many leading luxury and lifestyle brands at Sands Shoppes Macao. Fashion parades and other special events are organized for both the industry and public to enjoy. The event also presents a series of ready-to-wear group runway shows highlighting current collections and various retail initiatives that can be bought by guests immediately after the show. For SMFW 2018 we excecuded the event’s app’s UX/UI design and app development. The app’s main goal was to
communicate all relevant event information such as locations, times, participating brands and models, to invite people to watch the show live on their smart devices and to encourage people to the stores to buy the latest runway pieces. The UI was designed in line with all other marketing collateral developed for the event using gold accents and an overall luxurious look and feel. The UX design for the SMFW app was kept functional, simple and clean to navigate easily and find quickly. The app has become the principal source of information for anyone at or interested in the event.