The Nature Conservancy is a global environmental nonprofit organisation that works to conserve the lands and waters on which all life depends. Founded in 1951, it has grown to become one of the most effective and wide-reaching environmental organisations in the world, with a mission to conserve the lands and waters on which all life depends. They are guided by science and creates innovative, on-the-ground solutions to conservation challenges, working with local communities, governments, the private sector, and other partners to ensure that nature and people can thrive together
Despite their cause, The Nature Conservancy faced a challenge in effectively communicating its message and engaging with its audience online. Their existing website lacked user-friendly navigation, compelling visuals, and an intuitive interface, hindering their ability to connect with supporters and donors effectively. They sought out Wecreate’s expertise and considered us to create a visually stunning, user-centric website that drives results. We worked closely with their team and we focused on building a user experience that not only showcased their cause but also inspired visitors to take action.
Our team created user journeys to make sure that every click felt unique and purposeful. From easy navigation to interactive elements, every detail was designed to enhance the user experience. We added a visual identity to the website that aligned with The Nature Conservancy’s values. We used vibrant imagery, typography, and colour palettes to create an aesthetic that spoke volumes about their passion for the planet. Through custom plugins and responsive design, we made sure that their message was visible across devices and platforms. The Nature Conservancy now persists in advocating for environmental conservation with renewed energy, supported by a digital platform that reflects their dedication to the future of our planet.
