Evoke Photobooks is a platform that offers photography books showcasing captivating images. One of their notable products is the ‘Evoke Hong Kong Photography’ book, which features over 100 black-and-white images captured in Hong Kong.
When Evoke decided to expand their business, they needed a digital agency to help them with their branding, logo design, brand identity design, e-commerce, e-commerce UX design, and WooCommerce development. Wecreate was able to help Evoke create a strong brand identity, a user-friendly e-commerce platform, and a simplified user experience for their customers.
Wecreate conducted thorough user research to understand Evoke’s audience behaviour, preferences, and pain points. Through feedback sessions, Evoke and Wecreate fine-tuned the chosen concept, ensuring it connected with Evoke’s identity. Once the logo was approved, Wecreate developed accompanying brand guidelines to maintain consistency across all touchpoints. We tailored the WooCommerce setup to meet Evoke’s specific needs, integrating features like secure payment gateways, inventory management, and order tracking. Numerous testing procedures were conducted to identify and address any bugs or usability issues before launch. Wecreate designed visually appealing interfaces that balanced aesthetics with functionality. We also implemented custom features such as product customization options, user reviews, and related product recommendations to enhance the shopping experience.