Reebok is an American-inspired global brand with its roots firmly in fitness. The brand is committed to empowering consumers to lead a fit and healthy life. As part of a fitness industry that continues to grow and diversify, Reebok keeps challenging convention and embracing change to give their customers the tools and motivation they need to achieve their fitness goals. Reebok launched a new line of watches in conjunction with their activewear
and needed WECREATE HK to create an interactive video that worked well with their “Break Your Boundaries” campaign. We HK took the gritty visual aesthetics of the campaign and incorporated it into a dynamic and highly kinetic video. Through the use of motion graphics, technical drawings and dynamic color, movement and sound, we were able to create a video that promoted the brand and ethos of the campaign.