Pernod Ricard is a French company known for its anise-flavoured pastis apéritifs, Pernod Anise, and Ricard Pastis. It has a history dating back to 1805 when Pernod was established, with Ricard being created in 1932. Pernod Ricard operates globally and is a major player in the drink industry, specialising in alcoholic beverages. The company was founded in 1975 by Paul Ricard and is currently led by Alexandre Ricard as the Chairman and Chief Executive Officer. With a revenue of €8.824 billion in 2021 and around 18,915 employees as of 2022, Pernod Ricard continues to expand its presence worldwide.
Our task involved creating an online style guide for an e-commerce platform dedicated to Le Cercle of Pernod Ricard. We focused on developing an E-commerce UX design aimed at converting site visitors into loyal customers. Through collaborations and planning, we were able to create an E-commerce UX design to highlight visitor reassurance that they had arrived at the right online destination. This is to showcase a great e-commerce experience and for its customers to be able to browse their products and offerings online.
We used high-quality images to present Pernod Ricard’s flagship products and implemented an easy navigation to guide users through different sections of the website. We also included a search feature to enable users to easily find specific products and refine their selection through filters based on category, price range, flavour profile, and more.