The world’s leading luggage brand, known for its innovation, quality, and sustainability. It was established in 1910, and with over a century of expertise, Samsonite offers a wide range of travel bags, luggage, and accessories that stand out for their durability, innovative features, and stylish designs. The brand caters to diverse customer needs with both hardshell and softside luggage options, ensuring superior protection and flexibility.
Samsonite just recently, needed packaging solutions for influencer kits and gifting sets that would protect the products and provide an engaging and memorable experience for recipients. They approached Wecreate to enhance their unboxing experience while aligning it with their commitment to sustainability and innovation. The key challenges were designing sustainable packaging and make sure the brand cohesion across various occasions, and adding a personal touch to make each unboxing unique and memorable.
To address these challenges, we designed sustainable packaging for Samsonite’s influencer kits and gifting sets. For the influencer kit, we created a recyclable courier box that could be repurposed, included a multi-use dust bag, and added a personalised note envelope. The gifting sets, tailored for graduations, weddings, and honeymoons, included various products like luggage covers and backpacks, maintaining brand consistency. We developed a cohesive conceptual direction and utilised 3D models to demonstrate packaging integration. The collaboration significantly enhanced brand perception, reinforced sustainability, and received positive feedback. This led to increased social media engagement, boosting brand visibility and strengthening recognition and loyalty.
