Prudential has a long history in Asia, having maintained a presence in the region for over ninety years. Today, they are one of Asia’s leading life insurers and one of the region’s largest asset management companies. WECREATE conceptualized designs for Prudential’s Healthy Life Expo which precedes the Standard Chartered Marathon in Singapore.
The goal was to promote Prudential as a company that is in line with the ideology of Healthy Living. We designed a logo for the expo, as well as key visuals and branding materials to help supplement the event and promote brand awareness. We have also conceptualized the interior design for the exhibition space to help bring the expo to life.