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Cathay Pacific is the flag carrier of Hong Kong, with its head office and main hub located at Hong Kong International Airport. Cathay Pacific provides multiple travel and lifestyle rewards programmes, like Asia Miles and Marco Polo Club.

Branding

Advertising agency WECREATE has partnered up with McCann to design a visual interesting and clear infographic, which clearly defines the difference in benefits between Asia Miles and Marco Polo Club.

As we love to travel and go wild on benefits, so that means a flying start for this project!

arthur

Arthur is the motive behind advertising agency WECREATE. Founder, and since 2004 responsible for strategy, concept and design in the role of Creative Director.