TrackRecord offers the service to allow customers to track their belongings and items from any location using their smartphone and a bluetooth device within the baggage. The tracking app paired with the device connected via Bluetooth will allow you to locate and find your items quickly. WECREATE was given the opportunity to create a functional, comprehensive app design that had a strong focus on User Experience and had to be paired with a visually engaging User Interface. We began this design process from the ground up utilizing an understanding of the client’s target audience and basic wireframing to ensure that the User Experience was a straightforward as possible.
We attempted to remove as many steps as possible for the app’s functionality so that the user could have a direct path towards using the app’s services. Once we defined the essentials, we built upon the wireframes to create a kinetic and visually engaging User Interface. We used a warm, gradient colorway that was in line with the visual stylings of the client’s target audience and utilized simplified line icons and geometric, minimalist typography to give it a modern touch. By using stylistic visual elements such as drop shadows and touches of color amongst the clean visuals of the app, we’re able to elevate the design from something simply functional to something that is simply beautiful.