JCDecaux is a family-owned company that has grown to become a multinational corporation with a reputation for being the number one outdoor advertising company worldwide. It has revolutionized outdoor advertising with its signature bus-stop advertising systems, billboards, public bicycle rental systems, and street furniture that can be found in major cities on at least five continents.
In line with its guiding principles of innovation and multiculturalism, JC Decaux sought to improve its reach with suitable app UX and UI designs.