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Why Web Accessibility Matters, Inclusive Design Best Practices (That You Should Already Be Using), UX/UI Accessibility for All Users: Legal & Logical, Tools to Test and Improve Accessibility

Here’s something that might surprise you: accessible design isn’t just the right thing to do—it’s smart business. I’m not talking about checking boxes or earning feel-good points. When you design inclusively, you’re opening your doors to more customers, improving your search rankings, and creating better experiences for everyone who visits your site.

At WeCreate, we believe design should work for real people—all of them. That means creating digital spaces where everyone feels welcome, regardless of how they navigate the world.

Why Web Accessibility Matters

Picture this: over a billion people worldwide live with some form of disability. That’s not just a statistic—it’s a billion potential customers, friends, and community members who might struggle to use your website. When someone can’t read your tiny gray text or navigate your site without a mouse, they’re not just frustrated—they’re excluded from whatever you’re offering.

But here’s what I’ve learned after years in this field: when you design for accessibility, you end up making things better for everyone. Those captions you add for deaf users? They help people watching videos in noisy coffee shops. That clear navigation you create for screen readers? It makes your site easier for everyone to understand.

Inclusive Design Best Practices (That You Should Already Be Using)

You don’t need to overhaul your entire website tomorrow. Start with these fundamentals that your users will actually notice:

Make your text readable. I can’t tell you how many websites I’ve seen with beautiful, barely-visible gray text. Use a contrast checker—your eyes might be fine, but what about your users trying to read your site on a sunny day or dealing with vision changes?

Choose fonts people can actually read. That artistic script font might look amazing in your mockups, but if people can’t decipher your content, what’s the point? Stick with clean, legible fonts and don’t go smaller than 16px for body text.

Let people navigate without a mouse. Some users can’t use a mouse, others prefer keyboard shortcuts. Make sure someone can tab through your site and actually use it. It’s not as complicated as it sounds, and power users will love you for it.

Describe your images. When you add alt text to images, you’re not just helping screen reader users—you’re improving your SEO and helping everyone understand your content when images don’t load.

Organize your content clearly. Use proper headings (H1, H2, H3) like you’re creating an outline. Screen readers use these to navigate, and honestly, everyone benefits from well-structured content.

UX/UI Accessibility for All Users: Legal & Logical

Let’s briefly talk about the Web Content Accessibility Guidelines (WCAG). Think of them as best practices that happen to be legally required in many places. They’re built around four simple principles: your content should be perceivable, operable, understandable, and robust.

Most websites aim for WCAG AA compliance—it’s the sweet spot between thorough accessibility and practical implementation. You’re not just protecting yourself legally; you’re designing with integrity.

Tools to Test and Improve Accessibility

Here are the accessibility testing tools I actually use (and trust):

WAVE gives you visual feedback right on your page—it’s like having someone point out exactly where the problems are. Lighthouse is built into Chrome and covers both performance and accessibility. Axe DevTools is thorough and developer-friendly. And Color Oracle helps you see your design through the eyes of colorblind users.

These tools help you spot issues before your users do. And if all this feels overwhelming, well, that’s exactly why agencies like ours exist.

Whether you’re building something new or improving what you already have, WeCreate can help you design with everyone in mind. Our team knows how to balance beautiful design with inclusive functionality—because accessibility doesn’t mean compromising on style.

Let’s build something everyone can use. Reach out for an accessibility audit or UX consultation. Because inclusive design isn’t just the future—it’s the only way to create something that will truly last.

arthur

Arthur is the motive behind advertising agency WECREATE. Founder, and since 2004 responsible for strategy, concept and design in the role of Creative Director.